BIA for Sales Teams

Discovery like no other

Powerful tools for executive-level discovery and negotiation

Executives expect today's B2B teams to be experts not just on their products but on the key issues facing their business and their industry. 

As sales leaders, we need to ensure information flows both ways, enabling us to identify the most critical challenges, measure their value value, and spot potential internal roadblocks like budget and cross-functional alignment.

How can veteran sellers improve their practice? With tools once reserved exclusively for the use of US Intelligence community and adapted by BIA over two decades.

BIA's Behavioral Experts teach:

  • The psychology behind the order and structure of discovery questions
  • Recognizing critical behavioral signs of interest or doubt
  • Objective, neutral question phrasing and building a partnership mentality

Contact us to learn more about how we work with companies in your industry.