Executives expect today's B2B teams to be experts not just on their products but on the key issues facing their business and their industry.
As sales leaders, we need to ensure information flows both ways, enabling us to identify the most critical challenges, measure their value value, and spot potential internal roadblocks like budget and cross-functional alignment.
How can veteran sellers improve their practice? With tools once reserved exclusively for the use of US Intelligence community and adapted by BIA over two decades.
BIA's Behavioral Experts teach:
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