Covid, Trump, Horses and Trucks – what do these have in common? BIA has analyzed major, attention-grabbing stories on these four topics over the last year, using our unique behavioral lens to cut through the noise to reveal the truth behind the headlines. In this edition of Between the Lines, we take a step back and revisit these stories, showing the effectiveness of BIA’s methodology.
BIA’s proprietary Tactical Behavior Assessment methodology was derived from the Central Intelligence Agency (CIA) and is used to identify language and behavioral cues that indicate when an individual isn’t being entirely candid.
Founded in 2001 on the principle that methodologies originally developed for the national intelligence community could be powerfully applied to the private sector, we’ve been working with institutional investors, venture capital firms, private equity firms, and other entities since, helping them gain unique insights by using our approach.
